About The Boys

Shounak Amonkar and Pranay Jaitly, two young men taking over one look at a time with Who Wore What When – a Fashion consultancy.

It all began in Milan, the Mecca of the fashion world. Two young design students met and over endless cups of espresso doppio decided to capitalize on their passion for fashion with a unique Street Style fashion blog.

3 years later, Pranay and Shounak moved to India taking Who Wore What When to the next level as a styling consultancy.

Today, they have worked with some of the celebrities like Vidya Balan, Radhika Apte, Kalki Koechlin, Chitrangda Singh, Diana Penty, Konkona Sen Sharma, Rajkumar Rao, Kunal Kapoor, Siddhant Chaturvedi & Jim Sarbh.

They have crafted editorials and advertorials for magazines including Vogue India, GQ India, Filmfare, Peacock Magazine, Cosmopolitan Italy, L’officiel Greece, Vogue Jewellery Italy, Khush London, New Woman, TMM, The Man, HUF, Ellements, Rough UK, Mint Magazine, Flawless Magazine, La+plus belle to name a few.

They have also styled campaigns and partnered with a range of international and Indian brands; from Falguni Shane Peacock, Amrapali, Gaurang 
Shri Hari Diagems, KishanDas & Co., Rara Avis and The Silk Board of India.

Dedicated to their art, they have also styled for the runway at some of the most iconic fashion events of the world including Milan Fashion Week.

With in-depth knowledge of the fashion industry and an innate understanding of design, style and art, they craft looks that echo the personality of their clients, creating visual stories, Chameleons of style; they curate one of a kind pieces to bring outfits to life on a wide range of media including print, editorials, films, commercials, theatre , celebrity and private events.

This is a story of two men, two cities and one irrevocable passion – Fashion